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Corporate Website Rebrand

Product Pages

Mimecast, 2026

Part of the corporate rebrand included updating the website to reflect the new brand guidelines and messaging. As the lead designer, I collaborated with the Director of Brand and the in-house web team, leveraging AI tools such as Superside's AI models, to generate images and our custom node treatments on photography. Layouts were created in Figma.

Product Page Hero Images
Mimecast, 2026

These hero images showcase my design work for the product pages featured above. I simplified UI graphics from the previous brand, redesigned them using the new brand colors and typography, and integrated them with photography of people interacting with technology to reinforce Mimecast’s brand story. I also used Superside’s AI brand model to generate some of the imagery. Design and layout were done in Figma.

Workplace Technology
Node Treatment
Mimecast, 2026

This collage showcases banner block images I created for Mimecast's webpages. These include the "workplace technology" node treatment generated using Koto's tool created for Mimecast's rebrand which serves to highlight the user's interaction with technology. I selected and customized the treatment on each photo, adjusting the mask, size of nodes, thickness, and boldness. I also customized node color depending on the photo. I made image adjustments in Photoshop and arranged the assets in Figma.

Node-Generated Images
Mimecast, 2026

Another element to the Mimecast rebrand is node-generated imagery. For these, I sourced original imagery from Getty, careful to select photos that had a good amount of light and shadow contrast. I brought these images into Photoshop to enhance contrast and manipulate the photo before bringing it into Koto's node generation tool. With the tool, I adjusted levels, buffer, node boldness, and size. These node-generated images are used sparingly throughout the site, as well as on social media posts, and are meant to be a creative and intentional representation of technology, ideas, and concepts.

 

These examples showcase exploratory work developed by the team and me. The imagery was still in progress at the time of this portfolio update.

© 2026 by Karina Pacheco

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